Fintech Marketing in 2023: Strategy, Trends, and Examples

fintech examples
fintech examples

Based in Gurgaon, Haryana, Sqrrl has a team of 40 people including the founders namely Dhananjay Singh, Sanjeev Sharma, and Samant Sikka. The company has also partnered with Google Pay for a simplified way to invest in Mutual Funds and National Pension System. CoinDCX joined the Unicorn club in August 2021 after receiving $90 million in a Series C fundraising round. The firm hopes to reach a customer base of 50 million people in the following years. Fampay’s goal is to teach financial literacy to teens to make better financial decisions later in life.

Riskified provides an AI-powered platform that protects e-commerce sites by allowing them to easily separate legitimate shoppers from fraudulent requests. Northwestern Mutual has also reduced the underwriting process period to as little as a day with its digital technologies, making it easier for clients to jumpstart their financial journeys. Millennium Trust Company is a financial service firm that develops retirement investment solutions.

  • There are several other benefits we can attribute to the rise in fintech, but first let’s discuss what fintech lending is and how it works.
  • The company offers services, tools and client support to assist trucking businesses in maximizing success.
  • Use Stream’s Chat API to build a fully customizable, secure, and scalable chat experience into your fintech app.
  • The platform also compiles data on customer habits and churn rates, allowing businesses to pinpoint issues and find ways to increase conversions.
  • It offers rates that are competitive with traditional bank and SBA loans.

TrueAccord from TrueML uses machine learning to help thousands of companies collect debts in a way that suits both companies and customers. Instead of cold calling or sending debt collectors, TrueAccord uses modern forms of communication to boost customer engagement and payback rates. TrueAccord provides customers with outstanding debts with a platform that allows them to personalize the time, channel and payment arrangements that are comfortable for them. People make purchases on a daily basis, but seldom do they understand how each transaction affects their financial health.

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Cryptocurrency exchanges, such as Coinbase and Gemini, allow users to buy or sell cryptocurrencies. Blockchain technologies also have the potential to move into industries outside of finance to reduce fraud. For instance, Plaid collects details such as personal information, contact details, account statements, and transaction summaries from its users. It then sells these useful details to relevant financial institutions. Two-sided marketplaces are a type of fintech model that connects lenders and borrowers.

fintech examples

It allows users to manage their spending and saving accounts with no hidden transaction fees. The app has its own clearing system and no commission fees for investment in stocks, ETFs, or cryptocurrencies. According to Crunchbase, the trading app has raised a total of $5.6 billion in 28 funding rounds. The business is now valued at $11.2 billion, up from its Series D valuation of over $5 billion. If you want to build an app like this check our guide on stock trading app development. The given bifurcation shows the best FinTech apps in the FinTech ecosystem that have managed to provide apt online banking services to the app users.

You can also use this strategy to announce a new product/feature launch. For example, Thimble, a New York-based insurer, found that people were lapsing on their insurance payments because of the coronavirus crisis. So, they offered users to pause payments for their insurance instead of canceling it straightaway. They also allowed users to resume the premium payment at the old rate.

Use React Native a highly advanced framework for building mobile apps. Thanks to Fintech, all businesses, irrespective of their size get highly competitive exchange rates. Some Fintech companies even let their customers bid for preferred exchange rates, which customers at the other end might then match. Document storage feature helps insurance companies to store all kinds of documents, including JPEG, PSD, PDFs, Video files. A document repository is another crucial feature of Robo-Advising and Stock-Trading Fintech apps that lets employees create a document checklist and attach electronic documents. All documents are stored in the repository, and only users with the appropriate privileges can view them.

Reportedly, Niyogin has acquired a 50.1% stake in Moneyfront for INR 12 crore. Founded in May 2018 by a bunch of intellectuals from various IITs across India, KreditBee currently has more than 1200 employees and a user base of 20 million. Through its holding entity Finnov, KreditBee has recently raised $70 million which it says will be utilized towards scaling up the lending portfolio beyond personal loans.

The solar storms will hit the Earth and cause disruption in GPS and mobile connectivity.

Money View is a loan financer, and also helps in planning overall finances. It caters for the user with personal finance management, to keep a check on everyday finances and also provides loans ranging from INR 10,000 to 5,00,000 within a day or less. The application provides the user with a view of their bank balance, income spends, and income dues by pulling from their SMSes. Ltd. was founded in 1991 and is a Chennai-based fintech venture that provides electronic payment and financial transaction processing solutions and services globally.

It minimizes human error by automating processes and improving business efficiency. Here are the examples of two of the software you can build for RegTech. In a nutshell, Fintech has become important at every step of our lives, from buying coffee to managing our finances. A cryptocurrency is a digital or virtual currency that uses cryptography and is difficult to counterfeit. As for consumers, the younger you are, the more likely it will be that you are aware of and can accurately describe what fintech is. Consumer-oriented fintech is mostly targeted toward Gen Z and millennials, given the huge size and rising earning potential of these generations.

Chime is a completely digital bank that forgoes the fees most traditional banks charge. The neobank offers simple spending and savings accounts with Visa debit cards that are managed through its mobile app. The app also provides early paycheck access, daily notifications on balance and real-time transaction alerts. From mobile payment apps to insurance and investment companies, fintech has disrupted traditional financial and banking industries. At the rate it’s growing, it is becoming a threat to the very existence of conventional, brick-and-mortar financial institutions. Varo is a digital consumer bank using its app and other fintech tools to help users get a more complete look into their finances.

He is committed to helping enterprises, as well as individuals, thrive in today’s world of fast-paced disruptive technological change. At the same time, Root Insurance also uses technology for testing driving behavior to determine premium rates. Oscar Health is one of the first health insurance firms focused on optimizing technology for easier access to healthcare insurance. Oscar Health promotes transparency in systems for claims pricing and drives the growth of healthcare-centric technology systems.

Every year, an increasing number of people across the world are using fintech. In the U.S. 64% of millennials and 59% of Gen Xers have at least one full-service banking app on their phone. Fintech uses technological tools to help consumers and companies to more efficiently manage their financial transactions. Initially confined to only desktops and laptops, fintech services are now increasingly done using smartphones. Lenders often struggle to gain a full and accurate picture of their applicants due to the amount of work and time it takes to collect income information, account balances, and asset history.

It shows the economic power and generosity of this group of fintech consumers. Share them on all possible channels – YouTube, Reels, Your App , TikTok, etc. To precisely know what is Fintech, one must know its traditional uses. Apart from the four categories above, let’s focus on some of the most popular examples that will make FinTech easier to understand. StartupTalky is top startup media platform for latest startup news, ideas, industry research and reports, inspiring startup stories.

BankBazaar LogoBankBazaar is a Chennai-based online financial platform founded in 2008 by Adhil Shetty, Arjun Shetty, and Rati Shetty for product distribution and comparison analysis. It enables users to buy personal loans, home loans, auto loans, and education loans. KredX LogoKredX is India’s first invoice discounting marketplace platform.

The company established a platform for investors to access a network of lenders. The platform builds lender relationships, compares quotes and tracks documents directly from lenders. Lev also has lender technologies to assist in analyzing borrowers, loan calculations and more.

fintech examples

Launched in 2009, this New York-based crowdfunding fintech has received over US$4.5 billion in pledges and has successfully funded over 171,000 projects to date. Another fintech category that’s taking the world by storm is consumer banking. Aside from consumers, venture capitalists are contributing significantly to its global growth. For 2018 alone, Fintech firms raised an unprecedented US$39.6 billion. Before fintech reaches further milestones in the near future, it pays to know now the essentials about this awesome technology. Whether we like it or not, many of us had been using some forms of fintech without the slightest idea what it’s all about.

More importantly, some fintechs have started leveraging this opportunity as well. If you already have a list of potential customers, you can run nurturing campaigns to explore opportunities with them . Millennials and Gen Zs gave more than any other generation during the pandemic.

#6: Payments

Fun payments keyboard — In the old days people bartered by exchanging sheep and cows for supplies. Imagine a fun peer-to-peer payments keyboard fintech examples where a House is $100, Car is $50, Cow is $10, Sheep is $5, Hay is $1. Then if you owe a friend $73, you can pay him 1 Car, 2 Cows, and 3 Hays.

What Is Fintech? Definition, Evolution and Examples

Some of the popular financial technology examples in consumer banking include Moven, Green Dot, and Netspend. Green Dot is one of the renowned banking apps, trusted by millions of people as the largest retail cash deposit network. More than 5.11 billion mobile users all over the world could tap into the mobile payments market with innovative applications of fintech.

The digital-first company offers both checking and savings accounts, which can be accessed through their fully transparent app. The app gives users insights into spending habits and allows for instant money transfers. There isn’t a minimum balance required to receive a Varo debit card, and there are zero fees for overdrafts, foreign transactions or transfers. This is one of the London-based mobile banking platforms which offers banking services. The app includes options to order prepaid debit cards, currency exchange, cryptocurrency exchange, and peer-to-peer payments. Its products include card management, merchant management, mobile payments, financial inclusion, messaging middleware, and value-added solutions.

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